Full-stack developer · Karachi, Pakistan · Remote worldwide

Stores and websites, built from scratch and shipped on time.

I'm Syed Zain Pasha. I build custom Shopify themes and apps, WordPress and Webflow sites, and React and PHP web apps, and I lead the teams that ship them. In 5+ years that's added up to 300+ projects, most of them Shopify stores.

See selected workStart a project
sections/featured-collection.liquid
{% schema %}
{
  "name": "Featured collection",
  "settings": [
    { "type": "collection", "id": "collection" },
    { "type": "range", "id": "products",
      "min": 2, "max": 12, "default": 4 }
  ],
  "blocks": [{ "type": "@app" }],
  "presets": [{ "name": "Featured collection" }]
}
{% endschema %}
OS 2.0 sections & blocksMetafields & metaobjectsTheme app extensions
Shopify & eCommerce projects delivered
Years building commerce
Developers & PMs led
Lift in on-time delivery
25–30%
Of clients come back

01 / Services

What I build, from stores to custom web apps

Custom Shopify themes

Online Store 2.0 themes coded from scratch. Sections, blocks and metafields let your team edit every page without a developer.

Shopify apps

Embedded apps with Remix, Polaris and App Bridge. They connect to the Admin and Storefront APIs, webhooks and third-party services.

WordPress & Webflow sites

Marketing sites and rebuilds in WordPress (Elementor, Divi, custom themes) and Webflow, built so your team can edit them without breaking the layout.

React & custom PHP

React and Vite front ends, Node and custom PHP back ends, and REST or GraphQL integrations for anything a page builder can't do.

Design to build

Figma and Adobe XD files built into pixel-perfect, responsive, mobile-first stores and sites, tested across browsers and devices.

Speed & conversion

Core Web Vitals and Lighthouse work, plus conversion-rate fixes on product pages, collections and the cart.

Delivery you can plan around

I've run production for two dev and SEO teams. You get sprint plans, code review, QA and release management, so your launch date holds.

02 / Selected work

Stores and apps I've shipped

Chazoku homepage

Subscriptions · Matcha · 2026

Chazoku — matcha subscriptions with a first-order gift

Brief
Launch monthly and 90-day matcha subscriptions with an intro gift that only first-time subscribers get.
Built
Twelve Recharge selling plans across six products, a Node app-proxy bridge that checks gift eligibility, and a Shopify Flow that tags customers after their first subscription order.
Result
Subscription and gift add to the cart as one bundle. All plans show in checkout and in the Recharge customer portal.
  • Recharge
  • App Proxy
  • Shopify Flow
  • Liquid
  • Node.js
Visit chazoku.com
Reactistan homepage

Custom theme · Lifestyle & gifts · 2026

Reactistan — a truck-art brand store

Brief
Give a Pakistani truck-art mug brand a store that feels as loud, colourful and nostalgic as its products.
Built
A custom Beecreative theme on Dawn: a truck-art visual system with patterned borders, bold display type, Urdu lettering and a retro-TV video block, plus product, story and contact pages.
Result
Live at reactistan.com, with the brand's look carried through every page while staying editable from the theme editor.
  • Liquid
  • Dawn
  • Custom sections
  • CSS
  • Brand design
Visit reactistan.com
Bee Pre Order homepage

Public Shopify app · Bee Creative · 2026

Bee Pre Order — app, website and demo store

Brief
Let merchants sell before stock arrives, take a deposit or full payment, and alert customers when items are back.
Built
The embedded app (React Router template, Polaris, a theme app embed for the storefront) and its marketing website, docs and live demo store. Built against Shopify's App Store and Built for Shopify requirements.
Result
App Store listing, review instructions and public docs are ready, with every listed feature working in the demo store.
  • React Router
  • Polaris
  • App embed
  • Admin API
  • Prisma
See the app site
Used Conex homepage

Migration · Shipping containers · 2026

Used Conex — WordPress to Shopify, built from Figma

Brief
Move a container sales and rental business off WordPress without losing its pages or search rankings.
Built
Every page rebuilt from Figma on Dawn. 58 city pages run on one metafield-driven template. GSAP and Lenis add motion, type is fluid, and there's a URL redirect plan for the cutover.
Result
All 58 city pages are live, plus the reviews and blog templates. Service and grade pages are verified on the draft theme.
  • Figma
  • Metafields
  • GSAP
  • Migration
  • SEO
Visit usedconex.com
Klone Scents homepage

Product page · Fragrance · 2026

Klone Scents — build-your-own bundle

Brief
Let shoppers mix any of eight scents into 1, 3 or 5-bottle offers, with gifts that unlock by tier.
Built
A custom bundle picker block with offer cards, a gift panel, a live subtotal and an accessible scent dialog. It syncs with Kaching so discounts and gifts stay native.
Result
Every tier was verified against real Shopify cart totals ($39.99 / $79.99 / $119.99), on mobile and by keyboard.
  • Liquid
  • JavaScript
  • Kaching
  • Markets
  • A11y
Visit klonescents.com
Rooflights & Skylights UK homepage

Catalogue · Home improvement · 2026

Rooflights & Skylights UK — new Juliet Balconies range

Brief
Add a full Juliet Balconies category that matches the store's existing framed rooflight products.
Built
Category, product templates and FAQ content built from the client's product matrix. Fixed the Boost filter frame buttons and refreshed the blog imagery.
Result
The new range uses the same templates as the rest of the catalogue, and filters now match Boost's tag format.
  • Liquid
  • Boost filters
  • Metafields
  • Content
Visit the store
Crunchy Girl Granola homepage

Theme + private app · Food · 2026

Crunchy Girl Granola — custom theme and admin tooling

Brief
Turn a Lovable prototype into a real store, and give the team a safe way to manage products and Seal subscriptions.
Built
An Online Store 2.0 theme restyled to match the prototype with custom homepage sections. Plus a private admin app that uses Admin GraphQL and the Seal Subscriptions API.
Result
Cart, checkout, search and variants work out of the box. Write commands in the admin app need explicit confirmation.
  • Dawn
  • Liquid
  • Admin GraphQL
  • Seal
  • Node.js
Visit crunchygirlgranola.com

03 / All projects

32 projects, from theme fixes to public apps

04 / Process

From brief to launch, and after

  1. Scope

    Requirements, technical scoping and a timeline you can hold me to.

  2. Build

    Theme or app built in sprints, with code review before anything merges.

  3. QA

    Cross-browser and device testing against the original design.

  4. Launch

    Planned release with a rollback path, so your store never goes dark.

  5. Support

    Post-launch fixes and improvements as your store grows.

05 / Experience

Four roles at one agency, from developer to production lead

Beecreative.pk

Mar 2021 – Present

300+ Shopify and eCommerce projects across many industries, from custom themes to custom apps.

  1. Feb 2025 – Present

    Production Manager

    Lead 2 development and SEO teams (13+ developers and PMs) from scoping to post-launch. I'm the technical bridge between clients, sales and engineering.

  2. Mar 2024 – Feb 2025

    Team Lead

    Set technical standards and reviewed all code before release. Coached developers on Liquid, JavaScript and Shopify best practices.

  3. Jun 2022 – Mar 2024

    Senior CMS Developer

    Built custom themes from scratch and custom apps on the Admin and Storefront APIs. Owned complex client requirements end to end.

  4. Mar 2021 – Jun 2022

    Junior CMS Developer

    Built and customised storefronts with Liquid, sections and metafield-driven content. Handled client change requests and bug fixes.

WeBytez Technologies

Oct 2019 – Dec 2020

  1. Project Manager (Service Delivery)

    Ran client communication, requirements and delivery for web and digital products, coordinating designers and developers.

Education: BS Computer Science, Sir Syed University of Engineering & Technology (2018–2022)

06 / Technologies

The tech and tools I use

  • JavaScript
  • TypeScript
  • HTML5
  • CSS / SCSS
  • React
  • Node.js
  • Shopify
  • Liquid
  • Polaris
  • Remix / React Router
  • GraphQL
  • PHP
  • WordPress
  • Elementor
  • Webflow
  • Express.js
  • MySQL
  • PostgreSQL
  • Prisma
  • GSAP
  • Vite
  • Git / GitHub
  • Figma
  • Adobe XD

How I run delivery

  • Agile / Scrum
  • Sprint planning
  • Code review
  • QA & releases
  • Jira
  • ClickUp
  • Asana
  • Monday
  • Trello

07 / Contact

Have a store or site to build or fix?

Send me the brief, the designs or just the URL. I'll reply with next steps and a rough timeline.

syedzain1999@gmail.comDownload CV